Google Ads for Dentists & Orthodontists

As a certified Google Partner Agency, Nexunom builds and manages high-ROI Google Ads campaigns tailored specifically for dental and orthodontic practices — driving qualified patient appointments from day one.

  • Google Search Ads (Braces, Invisalign, Implants, Whitening)
  • Performance Max Campaigns
  • Google Local Services Ads (LSAs)
  • Display & YouTube Retargeting
  • HIPAA-Friendly Landing Pages
  • AI-Powered Smart Bidding
  • Call & Conversion Tracking
  • Monthly Reporting & Strategy Calls
  • Free Google Ads Audit
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Free Google Ads Audit

Certified Google Partner Agency — Google Ads certified specialists managing dental and orthodontic campaigns since 2015. Hundreds of practices served across the US and Canada.

Certified Google Partner Agency — Google Ads specialists for dental & orthodontic practices since 2015 • Hundreds of practices served across the US and Canada • Call tracking • Smart Bidding • HIPAA-friendly landing pages • Certified Google Partner Agency — Google Ads specialists for dental & orthodontic practices since 2015 • Hundreds of practices served across the US and Canada • Call tracking • Smart Bidding • HIPAA-friendly landing pages •
Google Search Ads

Place your practice at the very top of Google the moment patients search for "Invisalign near me," "orthodontist [city]," or "dental implants." Our search campaigns target high-intent keywords that bring in high-quality patient leads ready to book a consultation.

PMax Campaigns

Performance Max is Google's multi-channel campaign format that serves your ads across Search, Display, YouTube, Gmail, and Maps simultaneously using AI and machine learning to optimize bids and placements for maximum patient conversions.

Local Services Ads (LSAs)

Google's Local Services Ads display your practice at the very top of search results with a "Google Screened" or "Google Guaranteed" badge that builds trust and increases click-through-rate. You get to verify and report back to Google the converting leads and pay only per verified lead, not per click.

Display & Retargeting

Re-engage visitors who browsed your website or landing page but didn't become a patient yet. With the display and retargeting campaigns we will show your ad across millions of websites, YouTube channels, and Gmail to keep your practice visible to those who have already shown interest.

Landing Page Optimization

Clicks are only half the game. We build and optimize conversion-friendly landing pages designed specifically for dental and orthodontic practices — with clear calls-to-action, trust signals, and fast load times that turn ad traffic into high quality consultation requests.

Smart Bidding Strategies

In 2026, Google Ads performance is driven by machine learning & AI. We use Target CPA, Maximize Conversions, and Enhanced CPC bidding strategies derived from our first-party conversion data in order to help your campaigns attract only high-quality leads month over month with no wasted budget.

Why Google Ads for Your Dental Practice?

SEO can take months to deliver results. Google Ads can produce new patient inquiries right away. For dental and orthodontic practices (particularly the new ones with little to no organic presence) who want to quickly capture patients from nearby zip codes, or compete with larger multi location group practices with a lot of organic and local presence, Google Ads is one of the most effective paid marketing channels available today.

Reach Patients at the Exact Moment They Search

Unlike many other marketing channels, Google Ads Search network targets patients at the right moment they type "dentist near me," "Invisalign consultation," or "dental implants cost." These are high-intent patients ready to book an appointment, not just top-of-the-funnel, information-only-seeking users who are not ready to convert yet.

Instant Visibility Above Every Competitor

Google Ads place your practice ways above organic results, Google Maps, and even AI Overviews. No waiting months to appear on search results. Your practice can actually appear at position #1 on day one gaining the most visible real estate in your target areas that SEO by nature cannot deliver.

Expand Into Nearby Markets Instantly

Unlike SEO which can take months to build presence in new areas, Google Ads enables you to target patients in neighboring cities and zip codes from the very first day. Ideal for new practices or practices opening new locations, filling slow months, or competing in markets where organically you haven't yet established any presence.

Compete With Larger Chain Practices

Large chain practices and dental service organizations (DSOs) have huge organic presence and spend heavily on Ads. A well-managed, local-optimized campaign from an independent local practice can compete with DSOs by building better ad relevance, creating better landing pages, providing better offers and utilizing smarter bidding and targeting.

Fully Measurable ROI

The beauty of Google Ads is that every dollar is trackable. We set up call and form submission tracking so you know exactly how many new patient inquiries your Google Ads campaigns are generating with what ROI. This enables you to make data-driven decisions to optimize your marketing budget and maximize your campaign's return on investment.

Seasonal & Promotional Flexibility

Ads can be adjusted quickly — provide timely promotions for back-to-school braces consultations, promote a free whitening offer, an Invisalign open house event, or scale down during slow months, or shift budget toward your other high-performing services. With Google Ads we fully control the timing and messaging in virtually "real time", unlike SEO or organic channels.

What's Included in Our Google Ads Management

Every campaign we manage for dental and orthodontic practices fulfils a full range of services and deliverables. From the very initial setup and creative design to the ongoing optimizations, conversions tracking and lead quality assurance, campaign strategy and landing page testing, and monthly reports, we provide them all. No cookie-cutter management; everything is tailored to your practice's specific offering and local market.

Campaign Strategy & Setup

Complete account and campaign setup including keyword research focused on high performing intent, ad group structure, brand exclusion and negative keyword lists, geographic targeting, ad scheduling, and audience targeting. We create campaigns from day one to maximize your ad budget and drive quality leads.

Ongoing Optimization & Bid Management

Active daily monitoring and managements from bid adjustments, search term auditing, Quality Score improvements, ad copy A/B testing, and bid strategy tuning, we continuously monitor and optimize your campaign. We feed your campaigns with only high quality conversion data so Google's AI optimizes toward actual patient appointments.

Tracking, Reporting & Strategy

Interactive monthly reports showing the most important metrics you actually care about: new high-quality leads that convert to patients downstream. We don't delute your reports with technicalities you don't care about, just the most important metrics that you need to know about to make informed decisions. We also provide periodic strategy calls so we can discuss performance, insights, and next steps.

Google Ads Management Pricing

Our management fee is primarily based on your monthly ad spend and services included in each plan — we don't charge extra per lead or conversion. All plans include initial campaign setup, ongoing optimization, landing page development, conversion tracking, lead quality assurance and monthly reporting.

Starter

Starter Plan

$500/mo
Ad Budget: Up to $2,500/mo
  • Initial campaign setup
  • Google Search Ads
  • Targeting & ad scheduling
  • 1 landing page optimization
  • Ad extensions setup
  • Conversion tracking
  • Monthly performance report
  • Basic competitor analysis
Get Started
Growth

Growth Plan

$750/mo
Ad Budget: $2,500 – $4,000/mo
  • Everything in Starter
  • Search + Display campaigns
  • 1–3 landing pages
  • Quality Score optimization
  • Image/banner ad creation
  • Lead tracking & call recording
  • Bi-weekly optimization
  • Audience targeting layers
Get Started
Most Popular

Professional Plan

$1,125/mo
Ad Budget: $4,000 – $7,000/mo
  • Everything in Growth
  • Performance Max campaigns
  • 3–5 landing pages
  • Landing page development
  • Retargeting campaigns
  • YouTube & Gmail ads
  • Weekly optimization
  • Monthly strategy call
Get Started
Enterprise

Enterprise Plan

$1,700+/mo
15% of ad spend or $1,700/mo minimum
  • Everything in Professional
  • Local Services Ads (LSAs)
  • 5–10+ landing pages
  • Multi-location management
  • Competitive market analysis
  • Remarketing list management
  • Dedicated account manager
  • Priority support & reporting
Get Started
Feature Starter Growth Professional Enterprise
Initial Campaign Setup ✓ ✓ ✓ ✓
Ongoing Optimization ✓ ✓ ✓ ✓
Google Search Campaigns ✓ ✓ ✓ ✓
Performance Max — — ✓ ✓
Local Services Ads (LSAs) — — — ✓
Landing Pages Optimized 1 1–3 3–5 5–10+
Landing Page Development — — ✓ ✓
Display & Retargeting — ✓ ✓ ✓
Image Ads Creation — ✓ ✓ ✓
Quality Score Optimization — ✓ ✓ ✓
Call & Lead Tracking ✓ ✓ ✓ ✓
Competitive Analysis Basic Basic Full Full + Ongoing
Monthly Reporting ✓ ✓ ✓ ✓
Dedicated Account Manager — — — ✓

* Ad spend budget is paid directly to Google by your practice. Management fee covers campaign strategy, setup, optimization, and reporting.

Search Ads & Performance Max

In 2026, Google Ads for dental practices is more than just the traditional basic search campaigns. AI-powered, keyword-less Performance Max campaigns can serve ads across all of Google's channels at the same time (Search, Display, YouTube, Gmail, Maps, and Discover). PMax uses the latest in Google's machine learning data and AI to maximize conversions while producing the lowest possible cost per acquisition.

Responsive Search Ads (RSAs)

Responsive Search Ads are now Google's standard format for search campaigns. We create 15 carefully written headlines and 4 descriptions for each and every responsive ad in different ad groups — targeting specific treatments like Invisalign, braces, or dental implants — then Google's AI system selects and serves the highest-performing combinations at every auction you ads are eligible to show up for.

Performance Max for Patient Acquisition

We carefully design your Performance Max campaign enriched with all the required assets to obtain the high asset group score — your practice photos, treatment videos, and audience signals. Google Ads then finds new patients who look like your best converters — across all channels — bidding meticulously only where conversion probability is highest.

Smart Bidding Strategies

We use Google's smart bidding strategies including Maximize Conversions and Maximize Conversion Value with Target CPA (cost per acquisition), continuously monitored and refined and fed with accurate call and form conversion data. Over time, Google's AI learns the specific patient profiles and search patterns that convert best for your practice.

Google Local Services Ads for Dentists

Local Services Ads (LSAs) appear at the very top of Google search results — even above regular ads, above the Maps pack and IA overview and organic results — with a "Google Screened" trust badge. With Local Services ads, you only pay for verified leads (call or message) and not per click. For dental/orthodontic practices in highly densed areas with so many providers, getting verified for LSAs ads can provide an competitive edge for participants.

Google Screened Badge

LSAs can display a verified "Google Screened" badge next to your practice name as participants go through a rigorous verification process. The badge can communicate trust and legitimacy to prospective patients who are comparing multiple practices in your area.

Pay Per Lead — Not Per Click

Unlike regular Google Ads where you pay for every click (including irrelevant ones), LSAs only charge per verified patient lead. Low quality leads can be disputed and credited back to your account. This makes LSAs one of the most predictable paid marketing channels for dental practices.

Reviews Amplified at the Top

Your Google review rating and total review count are prominently shown in your LSA listing. Practices with more reviews and higher rating are naturally more competitive in LSAs. We combine LSA management with our review generation platform, Review Tool, to maximize both your visibility and your conversion rate from LSAs.