Beginners Guide To SEO

Your Search Engine Optimization Basic Knowledge Base

About the Author

  • Saeed Khosravi

    Online Marketing Expert, MIB Graduate From HEC Montréal and Serial Entrepreneur. Founder/Owner of Nexunom.com, ReviewTool.com, Allintitle.co and Tavata.com. Working in Digital Marketing Field Since 2008.

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Top Free and Paid SEO Tools

There are a lot of free/Paid tools out there to help you with your SEO. We’ve talked about the free tools Google offers, but there are a host of other things that can help, as well.

At Nexunom, our goal is to help digital marketers streamline their online marketing program. With that in mind, we have compiled this list of the top free and paid digital marketing and SEO tools along with a brief description of each (to see the description click on or hover over the information icon next to each tool.) We have classified these tools into 20 categories; these categories are listed below, and a description of each of these categories are provided at the bottom of this page FYI. Clicking on each category below will filter results to only shows those tools that fall under that specific category.

All Keyword Analysis Tools
9
KW Explorer
KW Explorer
Nexunom KW Explorer is a free keyword suggestion tool helping users find long-tail keywords with ease for any provided seed keyword.
Allintitle.co
Allintitle.co
Allintitle.co let you perform a bulk Allintitle research so that you can discover which keywords have fewer competitions so that you can rank for easier. Perfect for finding your target keywords to be used in the optimization of your site and blog.
Ubersuggest
Ubersuggest
Ubersuggest is a keyword analysis tool provided by the SEO guru Neil Patel.
Keyword.io
Keyword.io
Keyword.io is useful for PPC campaigns, blogs, content creation and more to help you find the actual phrases people are using in their searches. The site will help you find related keywords, longtail keywords,
WordTracker
WordTracker
WordTracker goes beyond being just a keyword tracking tool - it helps you monitor your keywords your competitors are using, as well as provides you PPC and SEO insights. Combined with their own technology and data from Google, you can ensure your pages are optimized as effectively as possible.
LSI Graph
LSI Graph
An LSI keyword is one that is semantically related to one of your main keywords. So, if you are wondering what other keywords you can use that relate back to your main keywords, and that potential customers may be using in searches, LSI Keyword is a great tool for you. These keywords can be placed into your content to help the search engines better understand your content and help boost your rankings.
KeywordTool.io
KeywordTool.io
Keyword Tool is free up to 750 keyword suggestions, but to see data such as CPC, search volume and competition, you’ll have to upgrade to pro. But, this tool will help you optimize keywords not just for Google, but for Bing, Amazon, YouTube and even the AppStore.
KWFinder
KWFinder
Long tail keywords can help set you apart, and KWFinder helps you research the right keywords for your business. Not only can you see the search volume, CPC and trend, you can also see the level of difficulty and the current Google search results for that keyword. You can even see what other domains are targeting that keyword, along with that page’s backlinks, traffic, and social shares. KwFinder also allows you to target your search locally, be it by city, state or even country.
Answer the Public
Answer the Public
At Answer the Public, you type in a keyword, and then you’ll be given a keyword list based on auto suggest results from both Google and Bing. It capitalizes on what actual users are typing into these search engines, and then provides you with a visualization of the keywords generated.
Competitive Analysis Tools
3
Allintitle.co
Allintitle.co
Allintitle.co is a full-fledged keyword research and competitive SEO analysis tool that helps perform comparative analyses, such as ranking gap, backlink gap, and keyword gap analysis, along with many other tools for keyword research.
SpyFu
SpyFu
SpyFu allows you to download your competitor’s most profitable keywords, both for organic and paid search. All you have to do is type in a competitor’s domain, and the SpyFu will show you every place they’ve shown up on Google, as well as keywords they’ve used on AdWords, organic rankings, and their ad variations.
SimilarWeb
SimilarWeb
SImilarWeb allows you to not only trakc your market share and optimize your digital effectiveness, it also allows you to monitor your competition’s traffic and analyze and uncover their SEO and content strategies. By knowing exactly where you stand in relation to your competition, you can grow your market share and make smarter decisions.
Duplicate Content Checkers
4
Grammarly
Grammarly
Grammarly is a grammar correction and writing assistance tool. One of the main features of the Grammarly is its' capability to check any content against millions of online webpages and identify the duplicate content. This plagiarism checker feature makes it very useful to marketers and SEO professionals.
ScanMyEssay
ScanMyEssay
Viper offers a plagiarism checker that checks for copying and duplicate content. It offers an easy-to-use interface, paired with detailed scanning to review your work.
PlagiarismCheck
PlagiarismCheck
PlagiarismCheck identifies similarities in content and uses a unique algorithm to look for even subtle manipulations in content. You can protect your content, and ensure it is fresh and unique across your site.
Copyscape
Copyscape
Duplicating or copying content can penalize your site and damage your search rankings. CopyScape can verify that all your content is fresh and unique, and even tell you if another site has content like yours.
Listing Distribution
4
BrightLocal Citation Burst
BrightLocal Citation Burst
Bright Local will handle the creation and updating of all SEO citations by not only building new and accurate local citations, but also fixing NAP errors, distributing data via local data aggregators, and ensuring Google My Business and Bing local listings are accurate. You can pick the sites you want to use, and Bright Local will do the work.
Moz Local
Moz Local
Moz is a leader in helping businesses improve their digital footprint, and their local listing distribution helps ensure your listings on Bing, Google and other local search engines are up-to-date.
Synup
Synup
Synup offers online listing, reputation management and local search analytics. Their software tracks business profiles to be sure your business is represented properly, and notifies you any time a customer leaves a review.
Yext
Yext
Yext is the leading digital knowledge management platform and works to ensure your business is in control of the information that is found on maps, apps, search engines, voice assistants, and all services that drive consumer search.
On-page SEO Checkers
7
SEO Checker
SEO Checker
Nexunom's free SEO Checker helps you quickly identify your website's homepage SEO score and learn how to improve it by identifying issues that you can address to improve your website's performance on search results.
Ryte
Ryte
Ryte allows you to find and correct errors that you may not know exist on your website. It will evaluate your current site performance and provide ways for you to improve to be sure you are ranking as high as possible.
SEOptimer
SEOptimer
SEOptimer locates problems that are holding your site back from being its best. YOu’ll be given clear and actionable recommendations to improve your website, and best of all, the list will be prioritized to show you exactly where to start.
SEO Site Checkup
SEO Site Checkup
SEO Site Checkup will check for all factors that could be holding you back, including meta titles and descriptions, sitemap issues, page size, site loading speed, and much more. You can run unlimited analyses and store your reports to monitor your progress.
Neil Patel’s SEO Analyzer
Neil Patel’s SEO Analyzer
If you are struggling to get traffic to your site, Neil Patel’s free SEO Analysis will point out any SEO errors that need to be fixed so that your rankings can improve. It provides page level SEO scores and speed scores, and clearly shows what you need to work on to improve your traffic.
SiteChecker.Pro
SiteChecker.Pro
SitePro gives you a quick and free SEO score so you can see what areas may be working and what areas need to be improved. On-page audits check for technical errors that can impact your SEO, such as titles, tags and description issues, and will scan for Google score usability and speed.
Woorank
Woorank
Woorank allows you to quickly and easily have your website reviewed, and track and correct any issues that may be affecting your onsite SEO. You can monitor all of your SEO progress in a glance - know which landing pages may be generating the most traffic, which keywords are improving and more.
Reputation/Review Tools
5
Review Tool
Review Tool
Review Tool not only helps you get more online reviews, but it will let you display your reviews from around the web on your website, track and manage your reviews all from one place and under one roof. With Review Tool, you can send review requests to your clients through Text or Email or by sharing a short link with them.
Grade.us
Grade.us
Grade provides a simple way to both ask for and then remind customers to leave reviews on the sites that are most important to you. Customers are guided to the sites you most want reviews on through email, text, or print. You can monitor your results, and even choose reviews that you want displayed on your website.
Broadly
Broadly
Broadly’s online review platform makes it easy for you to ask for reviews and for your customers to leave reviews. With a branded email or text, customers can easily leave feedback about their experience. Broadly also offers live web chat for your site, ensuring you’re always available and ready to turn visitors into customers.
Birdeye
Birdeye
Birdeye helps you get more reviews, which can then help you beat out your local competition. You can manage customer conversations in one convenient place, manage your social media in one place, design surveys to track customer feedback, use webchat to convert website visitors into customers, and much more.
Podium
Podium
Podium allows you to interact with your customers quickly and easily. It allows you to utilize text messaging to encourage customers to leave reviews, and even allows visitors to your website to text you, which can help convert these website visitors to actual customers.
Schema Markup Generators
1
Technocal SEO (Merkle)
Technocal SEO (Merkle)
Technocal SEO does the hard work for you - just enter the information, and then copy and paste the code into the corresponding spot on your website. You can get Schema markup for several different applications, including website information, job postings, events, articles, and local business, among others.
SERP Trackers
2
Allintitle.co
Allintitle.co
Allintitle is a full-featured website's rank tracking software and all-in-one SEO suite. Features include Google Analytics integration, Google Search Console integration, Bing Webmaster Tools integration, keyword research, People Also Ask tool, SEO writing assistant tool, Ranking Gap analysis tool, etc.
Advanced Web Ranking
Advanced Web Ranking
This tool allows you to see accurate rankings, using all SERP features. You can spend less time monitoring your results, and more time optimizing your online profile.
Site Speed Analysis
4
Google PageSpeed Insights
Google PageSpeed Insights
More users than ever before are using mobile devices to surf the web. If you are only focused on your standard site, you may be missing out. Test My Site allows you to test your mobile speed to ensure you’re able to keep up with your competition.
PageSpeed Insights
PageSpeed Insights
Google offers insight to help you ensure your webpages are loading quickly across all devices. PageSpeed Insights analyzes all of the content of your web pages, and then offers suggestions to help you make the pages faster.
Pingdom
Pingdom
Pingdom offers website performance monitoring that is easy to use and interpret. You can gain valuable insight into how your website is performing and ensure that you are ready to offer the best user experience to beat out the competition.
GTMetrix
GTMetrix
GTMetrix provides insight on how quickly your site loads and provides recommendations on actions to take to optimize your site’s speed. GTMetrix will tell you your page speed, YSlow score, page load details, and other information to help you spot any issues and correct them before you lose customers.
Webmaster Tools
2
Bing Webmaster Tools
Bing Webmaster Tools
Bing also offers a webmaster toolkit that offers reporting tools, diagnostic tools, and more to help you ensure your website is found. Check Bing webmaster guidelines t o be sure your site is properly indexed and found on Bing, get support on any issues your site may have, and visit their how-to center for tips.
Google Search Console
Google Search Console
Google wants customers to be able to find the best resources on the web, so they offer tools to help you with their mission. You can track your site’s performance, get support straight from Google, and learn about how you can make your site as user friendly and search friendly as possible.
Link Tools
9
Collaborator
Collaborator
Collaborator is a guest post publishing platform, that connects publishers to advertisors, it's a great tool to build quality guest post links.
Respona
Respona
Respona is a link building tool with outreaching feature especially designed for Guest Posting.
Linkee.ai
Linkee
An AI featured link building automation tool.
OpenLinkProfiler
OpenLinkProfiler
OpenLinkProfiler is a free tool that allows you to check out the backlinks of any website. It is operated by SEOProfiler, a cloud based internet marketing software company. This link database contains more than 102 billion links, so it offers a thorough analysis for all websites.
Monitor Backlinks
Monitor Backlinks
Monitor Backlinks allows you to check both the good and bad backlinks on your site, as well as your competitors’ sites. This helps businesses build strong link profilts, monitor and create relationships with influencers, recover lost links, and will even track keyword rankings as your backlink profile changes.
CognitiveSEO
CognitiveSEO
CognitiveSEO offers a complete digital marketing package to help you take the right steps to improve your website’s traffic. It includes a complete site audit that will report on all the on-page and off-page factors that contribute to your ranking, including an in-depth backlink analysis. Its backlink analysis aggregates your data, then crawls and analyzes the links to provide a comprehensive backlink audit.
Majestic
Majestic
Majestic claims to be the largest link index database, and offers a backlink history checker, site explorer, search explorer and link intelligence API. It allows users to analyze their own link profiles, as well as competitors, to make smarter decisions to impact their rankings.
Ahrefs
Ahrefs
Ahrefs gives you a look at what your competitors are doing so you can compete stronger. It provides backlink research, as well as analysis of competitors, keyword research, rank tracking, content research, and web monitoring.
Moz’s Open Link Explorer
Moz’s Open Link Explorer
Open Link Explorer can offer complete link metrics for any website, not just your own. That means you can review and monitor your links, but you can also see how your competitors’ profiles stack up to yours. It also allows you to find any links that may be broken so you can fix them quickly. And with the ability to weed out spammy links, it can help you ensure your link profile is strong.
Call Tracking Tools
2
Marchex Call Analytics
Marchex Call Analytics
You should be able to track your phone calls as easily as you track clicks to your website. With Marchex Call Analytics, you can. Their data will help you determine which media generates the most calls, and be sure your marketing is working for you.
CallRail
CallRail
CallRail can help you prove which ads, webpages and keywords are driving customers to call your business. You can measure phone conversions from search, digital, PPC keywords, and even off-line marketing campaigns. Their CallScribe service analyzes conversations in real time to determine custom keywords and reveal any leads or missed opportunities.
Complete SEO Suites
7
Allintitle.co
Allintitle.co
Allintitle.co is a leading SEO rank tracking tool that offers various other features, including integrations with Google Search Console, Bing Webmaster Tools, and Google Analytics. It provides a full suite of keyword research and SEO competitive analysis tools, along with an AI-powered SEO content optimization tool.
SEO Profiler
SEO Profiler
SEO Profiler is a web-based suite of SEO tools including backlink checker, on-page optimization checker, rank tracking tool, link building tool, uptime monitoring tool, and competitors analysis tool.
Mangools
Mangools
Mangools is an SEO marketing suite consisting of five major tools: Backlink Analysis, Website Analysis, Keyword Research, SERP Analysis, and Rank Tracking tool.
Link Assistant
Link Assistant
Link Assistant offers an easy-to-use toolkit that offers rankings, on-page analysis, backlink analysis, and clear reports. Their SEO PowerSuite has been used by more than two million users, including Amazon, Disney and Mastercard. The PowerSuite covers every part of an SEO campaign, no matter the size of the business. It can work for those new to SEO, as well as seasoned professionals.
Moz
Moz
Moz is one of the most well-known companies offering SEO insight. It’s SEO tools include keyword research, SEO audit and crawl, backlink research, rank tracking, and an SEO toolbar. They offer both all-in--one website SEO and SEO-integrated business listing assistance.
SE Ranking
SE Ranking
SE Ranking is a totally cloud-based SEO software. It offers the standard SEO tools as well as specialized features, such as its keyword grouping tool. With the keyword grouper, you can group certain keywords and then have them distributed evenly throughout your copy on your website. SE Ranking also includes important features such as backlink monitoring and competitor analysis. SE Ranking gives users a clear understanding of their SEO activities, and clearly shows what should be improved and what should be implemented.
SEM Rush
SEM Rush
SemRush offers an “all-in-one” marketing kit that targets SEO, paid traffic (CPC), social media, as well as content and PR. It boasts more than three million users, including eBay and Overstock.com. Services include backlink analysis, keyword research, and customized PDF reports to keep you up to date on what is happening with your digital marketing profile.
Local SEO Suites
1
BrightLocal
BrightLocal
BrightLocal allows you to streamline your reporting by offering all the important information you need in one convenient place. It offers businesses a host of services, such as tracking search rankings, citation and NAP audits, Google My Business audits, and monitoring of reviews. It helps businesses manage their local SEO simply and efficiently.
NAP Citation Checkers
4
Moz Local Scan Tool
Moz Local Scan Tool
Moz also has a tool that lets you check listings on Google, Bing and other local search engines to be sure your customers can find you, and all your information is accurate.
Yext Scan Tool
Yext Scan Tool
Yext also offers a free scan that will help you check your listings on Google, Yelp, FAcebook, Bing and more. You can see what is missing on more than 50 different listing sites.
Synup Scan Tool
Synup Scan Tool
Synup’s free scan shows how your business appears on online directories so you can make sure information is accurate and customers always see the information they need.
Local Galex
Local Galex
Nexunom offers a free, local SEO citation scan tool that will provide you with a complete NAP citation report. The scan tool checks business listings on the most important local listing sites so you can ensure you are showing potential customers the correct information. It is simple and straightforward to use, and provides you with results for over 20 local listing sites.
PPC Tools
3
Adroll
Adroll
AdRoll will help with all your digital advertising needs, from display ads, to ads on social platforms, and even email and video ads. They can help you build ad campaigns that will attract users and convert them into customers.
Aori
Aori
Aori will help you create the most high-performing ads that will get you the best results. Aori makes it easy to build single keyword ad groups in an easy-to-use interface. Craft custom ads for Google, Bing, and Facebook.
Wordstream
Wordstream
Wordstream will analyze your current ad performance to see what can be improved upon, and then optimize your ads to convert clicks into customers. WordStream will help you advertise on Facebook, Google and Bing, and will help turn site visits into conversions.
Reporting Dashboard Providers
7
Sisense
Sisense
Sisense simplifies your data to make it easier to interpret. Their analytics software is specially designed to take even the most complex data and create easy to read insights to then help drive your business decisions.
Good Data
Good Data
Good Data has more than one million users, and delivers fully managed insights. GoodData allows you to offer customers any data source or visualization they may want or need, and in any application they may want.
Supermetrics
Supermetrics
Supermetrics touts itself as the number one automation tool for all your analytics needs. It pulls all of your marketing metrics into one place, and takes care of automating all of the manual work. Reports can be customized to suit your needs.
Cyfe
Cyfe
Cyfe offers an all-in-one dashboard to monitor everything, from social media to sales and everything in between. Its pre-built widgets pull data from a variety of sources to help you monitor everything you need to further your business.
Funnel.io
Funnel.io
Funnel integrates data from 405 data sources, including Instagram, Google, LinkedIn, Amazon, and Yelp. Its data mapping interface allows you to group your data via its data mapping interface, and then feed that data to any tool you are using. You can send the data right to your business intelligence system, Google Analytics, Google sheets, or create reports with the data you’ve gathered.
DashThis
DashThis
DashThis also offers all marketing data in one report. All the data you need can be compiled in one place, making it easier to get the information you need to see how your business is performing. With connections to over 34 commonly used digital marketing tools, you can spend less time gathering the data, and more time putting it to work for you.
OctoBoard
OctoBoard
OctoBoard offers cloud-based data for businesses, agencies, and investors. Businesses can monitor trends in their web analytics and paid advertising. Agencies can save time with automated marketing reports to share with clients that include social, web and SEO analytics; online reputation management, call tracking, and more. Investors can receive sales and finance reports, management team updates, and more.
SEO Crawlers
5
DeepCrawl
DeepCrawl
Find the SEO issues that are holding you back with DeepCrawl. You can locate areas of weakness and correct them before Google can penalize your site for them. Then, use DeepCrawl to continue to check your site and maintain its health.
SEOCrawler
SEOCrawler
SEOCrawler will help boost your rankings, conversions and visibility by analyzing your speed, checking for duplicate content, identifying duplicate title and meta tags, and checking for broken links.
OnCrawl
OnCrawl
OnCrawl can help you improve your website and convert users to customers by helping you improve the quality of your content, detecting duplicate and near duplicate content, analyze your page’s load time, and more to be sure you are delivering the best user experience.
Checkbot
Checkbot
Checkbot shows you what to fix concerning your site’s SEO, speed and even security. You can test hundreds of pages in mere minutes, and can test your site as often as needed. You’ll get a clear picture of what needs to be corrected to be sure your website is optimized.
Screaming Frog
Screaming Frog
Screaming Frog is the industry’s leading website crawler. Their spider will crawl your website to analyze technical and onsite SEO to help you analyze your strengths and weaknesses. Find broken links and duplicate content, analyze titles and meta-data to be sure they are working for you, and much more.
Social Media Marketing Tools
5
Falcon.io
Falcon.io
Through Falcon you can create both paid and organic posts on all of your social media channels, in one convenient content calendar. Falcon offers a social listening piece that allows you to get to know your audiences so you can engage as effectively as possible.
Sprout Social
Sprout Social
Sprout works to help businesses foster relationships with their social followers because today’s consumers expect more from their businesses. Sprout’s mission to to help brands be open, real and empathetic on social platforms. You can centralize all your social activity to be more efficient and discover results.
Zoho Social
Zoho Social
Zoho is a complete social media management platform for both businesses and agencies. You can manage multiple social sites, schedule an unlimited number of posts, and even monitor keywords.
Sendible
Sendible
Sendible is marketed at the number one social media management tool for agencies. It allows marketing teams to manage social media for multiple clients by managing social networks, scheduling messages, engaging with audiences, and measuring ROI.
Hootsuite
Hootsuite
Hootsuite allows you to monitor all your social media platforms in one convenient location. You can find, schedule, report, and manage your social media content as easily as possible. Schedule posts, store pre-approved content in the cloud to make posting as easy as possible, and then track your ROI.
White Label Marketing Tools
2
Raven Tools
Raven Tools
Raven offers SEO tools and white label marketing reports to help you help your customers. It includes site audits, keyword and competitor research, backlink analysis, rank tracking, and comprehensive SEO data.
Vendasta
Vendasta
Vendasta allows you to provide marketing solutions to local businesses, but under your brand. YOu can acquire more local clients by using their marketing fulfillment experts. Vendasta can help you provide advertising strategies, website design, social media management, writing and design, and listing.

Keyword Rank Tracking Tools

Keywords can help make or break your online marketing game. You want to choose powerful keywords that will be both long-term and long-lasting, but how do you know if the keywords you’ve chosen are actually working? Let a keyword rank tracking tool help you know which keywords are working, and which should be tweaked.

Keyword Analysis Tools

Which keywords are the best to attract customers to your business and help you rank higher? It is important to be strategic about the keywords you’ve chosen to ensure a successful campaign, but knowing where to start can be hard. Luckily, there are several tools to help.

Complete SEO Suites (All-Inclusive SEO Software)

SEO is important to helping grow your digital platform and attract new customers. But there is a lot that goes into it, and every business has unique needs. All-in-one tools, can help those new to SEO, as well as those who’ve been at it for a while, strengthen their online presence.

Reporting and Analytics Dashboards

You can put all the “right” things in place for your SEO strategy, but it means nothing if you aren’t monitoring what is actually happening. Reporting and analytics tools can give you in-depth insight into how you’re performing, what needs to happen next, and what needs to be tweaked.

Back-link Research/Analysis Tools

Backlinks help show search engines that a website is both popular and important. Having a solid backlink profile can boost your rankings by showing search engines that you are trustworthy.

Local SEO Suites

A collection of tools to help you improve your performance on local/maps results.

Online Reputation / Review Tools

Online reviews are more important than ever. But in order to get reviews, you have to be willing to ask for them. These tools make it easy to encourage your customers to leave you reviews.

Competitive Analysis

While it is important to have a healthy SEO program in place for your business, it is equally as important to know what your competition is up to.

Listing Distribution (Citation Building Services)

Your information can be found in dozens of online distributions but tracking them all down to ensure your listing is accurate can be time consuming. These tools help eliminate extra steps and ensure customers can find the correct information.

White Label Marketing Tools

White label marketing services are fulfillment services, where one company essentially outsourcing work to another company. It can help marketing firms lower their overall costs, scale portfolio services, and add additional revenue source.

NAP Citation Scan Tools

An N.A.P citation scanner or a local listing scan tool is a tool that scan a business on different local listing sites, internet yellow pages, local data aggregator, maps data provider, local review sites for accuracy of name, address and phone number as well as to check if the business exist on important local listing sites.

Site Speed / Uptime Tracking Tools

Site speed is important for a positive user experience. If online visitors have to wait too long for your site to load, they’ll move on to a competitor.

Schema Markup Generator

Adding Schema markup helps improve the way your page displays in SERPs to return the most useful information to users.

Social Media Marketing Management

Building and maintaining a social media strategy can be a job all of its own. These tools help you monitor and build your social profiles.

PPC Tool

Navigating pay per click advertising can boost traffic to your site, but can be confusing to navigate. These tools can help you craft targeted ads using the right keywords to drive more traffic to your site.

Call Tracking Tools

Call tracking is important so you know how to attribute your leads. Which campaigns are working, and which aren’t? Call tracking tools can help you be sure you’re spending your money where it counts.

SEO Crawlers

Be sure your website is free of SEO errors to be sure you are ranking as high as possible, and converting visitors to customers with these tools.

Duplicate Content Checkers

Having duplicate content on your site can result in a Google penalty, and negatively affect your rankings. Use a duplicate content checker to be sure your site has fresh content.

On-page SEO Checkers

These tools help spot issues within your webpages that might affect your SEO, and therefore affect your rankings.

Search Engine Webmaster Tools

Are useful toolsets provided by major search engines such as Google and Bing to provide webmasters with valuable information about their site and how it performs on search results and also to notify them about the potential problems and issues that might affect their rankings on search engines.

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