We are a Google Partner Marketing agency
We are a Google Ads Certified advertisor
We specialize in different industries and niches
We maintain a 100% satisfaction rate
Google Ads allows businesses to set their budgets, spending only what they are comfortable spending. It is a bidding system, so each business sets a budget and bid for how much they are willing to spend when someone interacts with their ad. Google will offer suggestions on the amount bids should be, but the business can choose their bid levels on their own. Google allows businesses to exercise control over their budgets by offering ad scheduling, geotargeting and even device targeting. The more competitive the keyword, the more expensive the click will be.
Our Adwords management fee ranges from $140 to over $3000, depending on the amount of work that needs to be taken care of for your Adwords account. The following table shows a rough estimate of what your Adwords management cost will be based on your monthly spend:
Google Ads is a pay-per-click advertising solution for businesses of all sizes. Using a bid method, website owners bid on the opportunity for ads to appear above or below Google search result pages. That means that when searchers are looking for what you have to offer, your ad can appear above the organic search results. This is a great option for businesses, either be local or global, because it allows you to grab the attention of the internet searcher at the exact moment they are looking for a business or service like yours.
AdWords Express is a simplified version of AdWords. Google introduced it because they worried small business owners may have felt Adwords was too complex and time consuming. AdWords Express was then designed specifically for small, local businesses to help them create ads that could target potential customers in a quick turnaround.
AdWords Express only works for businesses who have a Google My Business page. Ads are created and results are displayed on the GMB dashboard. The ads look the same as a normal AdWords ad and appear in the same placed.
However, while Google simplified the process in hopes that it would seem less daunting to small business owners, they may have actually stripped it of its power. By simplifying, it also took away all of the things that allow for optimized ads that will deliver conversions. AdWords Express doesn’t allow you to bid on specific keywords, but rather on categories and you cannot use negative keywords. This can mean your ad may appear in keyword searches that aren’t relevant to you. It also limits your control over where your ads may appear and doesn’t allow for location based keyword options. Because it is intended for smaller, local business, there is a maximum 40 mile radius for targeting customers.
In short, AdWords Express allows for easier set-up, but the full AdWords experience will offer better targeting, more reporting, more tools, and more control.
Using Google Ads requires a serious commitment, and its often one that small businesses can’t manage along with all of the other things needed to keep their business up and running. Also, the complexity that comes with managing your AdWords account can leave you feeling lost and frustrated, not knowing if you are doing everything right. You also lack the years of experience that we have accumulate setting up, optimizing and managing hundreds of AdWords campaigns. The good news is that you don’t need to build a ship to travel across the ocean as long as you can buy a ticket to board the ship. Nexunom is here to help. If you continue to create AdWords campaigns, only to see your budgets expended without any conversions, it’s time to see what the professionals at Nexunom can do for you.
When adding a new campaign, one can choose to target Search or Display network or both. Going for both Display and Search network will allow for more visibility. However, if you feel you aren’t getting a large enough ROI, you can choose to opt out of individual sites on the GDN or opt out of each network.
Remarketing (or retargeting) is online advertising that allows businesses to show targeted ads to people who have already visited their site, that’s why it’s also called retargeting. (specially when they have visited your website but have not buy from you or have not performed what it’s been intended for them to do on your website.) When an internet user is looking elsewhere on the web, say searching YouTube, an ad for your business can appear. This keeps your business at the forefront of their minds, and may encourage them to visit your site again. This works especially well for visitors who came to your website, but did not complete a purchase or other conversion. Seeing your ad on another site they are visiting may encourage them to revisit your site.
If you currently use Google Ads, adding remarketing to your mix can help you increase sales and better meet your online marketing campaign’s goals. By incorporating remarketing into your existing Google Ads campaign, your website visitors will be added to your remarketing audience. The incorporation of the remarketing can be customized on different pages of your website to further refine your remarketing efforts.
Using remarketing with Google Ads, will allow you to show your ads to anyone who previously visited your site when they browse any of the Google Display Network partners (a growing network of over two million sites and mobile application.)
Don’t miss any conversion. Conversion tracking lets you know exactly what happens after a potential customer has interacted with your ad. If set up correctly, you would be able to see exactly which keywords, ads, ad groups and campaigns are driving conversions, helping you better understand your ROI. This then allows you to make informed decisions about your ad spend, and create ads that are tailored to best convert customers.
Conversion tracking begins by creating a conversion action in your account - you can choose exactly what it is you want the customer to do once they’ve clicked on your ad, and then track whether anyone actually completed the action.
Conversion tracking is easy - you’ll add a piece of code to your website or mobile app, and then a temporary cookie is placed on the user’s computer or mobile device once they click on your ad. Once the desired action is completed, Google will recognize the cookie and record the conversion. When different types of conversions are set correctly to be tracked with your Google Ads account then we can optimize your ads to target for producing more similar conversions.
Google Ads take commitment and a lot of knowledge in order to ensure they are successful, and you see a positive ROI. Hiring professionals like Nexunom can allow you to focus on your business, while we focus on your campaign.
We are Google Ads certified and a Google partner agency we have built AdWords campaign for many clients from different industries and have optimized about a few hundreds of existing AdWords campaign.
Nexunom is Google Ads certified and a Google Partner Agency.
Optimized hundreds of existing AdWords campaigns
Built campaigns for local businesses from different industries
Continuously monitor and measure results and take action.