Search engine optimization is becoming increasingly important for businesses as more people are turning to the internet for answers to questions, to find a product or business. SEO is important for any business that offers products or services that a user might turn to a search engine query to find. If you aren’t ensuring your site can be found at the top of a search engine list, you may be missing out on customers.
Think about it this way, the higher your page is ranked, the more visible it will be. If your site can rank in one of the top spots, your information can be viewed by thousands of potential customers. Research tells us that SEO is important because:
- Users are more likely to click on one of the top five results returned, and a good SEO program can help you gain one of those positions.
- It’s not enough to get users to come to your site, you want them to stay and convert into customers. A good SEO program can improve the user’s overall experience on your site, and make your site as user friendly as possible.
- Users often trust that search engines are returning reliable and accurate results that meet their query, and believe the sites in the top spots are often the most trustworthy.
- If you aren’t utilizing SEO, you can assume your competition probably is - and you may be losing customers to them.