Specialized Dental & Orthodontic SEO Services

Photo credit: Dr. Heather Desh of HD Orthodontics, one of our SEO clients.

Tried-and-true SEO strategies focused on Google, Maps, and AI search visibility that attract high-intent patient inquiries.
Google Maps Bing Perplexity AI ChatGPT Google Gemini

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Google Search

Google Search

Rank for the search terms patients use when actively looking for dental or orthodontic care.

Google Maps

Google Maps

Get found in Maps and Local results for location-based, service-based, and "near me" searches.

Google Gemini

AI Search

Get cited or mentioned in Google AI Overviews, Gemini, Perplexity, and ChatGPT AI search results.

Proven SEO Results for Dental and Orthodontic Practices

Our SEO services are built specifically for dental and orthodontic practices that want consistent visibility on Google, local search and new AI search engines. Our optimizations focus on Google, Maps, AI search results and everywhere patients actively look for dental and orthodontic care. See the following cases as a few examples of our SEO results for some of the dental and orthodontic practices we work with.

HD Orthodontics

4714 E Los Coyotes Diagonal, Long Beach, CA 90815, United States
+1 562-283-6590
https://hdorthodontics.com/

Increase in Google visibility 90% complete.

Avg. Ranking Improved From 94 to 2.14.

Time Frame: Feb 15, 2019 - Nov 21, 2019

Google Maps Bing Perplexity AI

Visibility Increase on Google.com Long Beach, CA

Time Frame: Feb 15, 2019 - Nov 21, 2019

Lowell Dental Arts

1 River Pl, Lowell, MA 01852, United States
+1 978-458-1114
https://lowelldentalarts.com/

Increase in Google visibility 72% complete.

Avg. Ranking Improved From 51 to 11.15.

Time Frame: Feb 15, 2019 - Nov 21, 2019

Google Maps Bing Perplexity AI

Visibility Increase on Google.com Lowell, MA

Time Frame: Feb 15, 2019 - Nov 21, 2019

Cucalon Orthodontics

2060 Union St #2, San Francisco, CA 94123, United States
+1 415-563-2348
https://www.cucalonorthodontics.com/

Increase in Google visibility 56% complete.

Avg. Ranking Improved From 43 to 13.59.

Time Frame: Sep 30, 2019 - Jan 03, 2020

Google Maps Bing Perplexity AI

Visibility Increase on Google.com San Francisco, CA

Time Frame: Sep 30, 2019 - Jan 03, 2020

Gire Orthodontics

15944 Los Serranos Country Club Dr #100, Chino Hills, CA 91709, United States
+1 909-393-9911
https://gireorthodontics.com/

Increase in Google visibility 20% complete.

Avg. Ranking Improved From 15 to 1.69.

Time Frame: Feb 15, 2019 - Nov 21, 2019

Google Maps Bing Perplexity AI

Visibility Increase on Google.com Chino Hills, CA & La Habra, CA

Time Frame: Feb 15, 2019 - Nov 21, 2019

SEO is no longer just about ranking blue links on Google. Patients now search across Google Search, Google Maps, and AI-driven search results when looking for dentists or orthodontists in their area. If your practice isn’t visible where these searches happen, you’re likely missing out on high-intent patients who are actively looking for care.

Think about how patients actually search today. They ask questions, compare providers, check reviews, and look for local relevance. The practices that show up consistently across search results—traditional and AI-driven—are the ones that earn trust and attention first.

Patients tend to click on the most visible results, especially those that appear at the top of Google search, local map results, and AI-generated answers.

Visibility alone isn’t enough. Your website needs to clearly answer patient questions, explain treatments, and make it easy to book an appointment.

Search engines and AI systems prioritize practices that appear authoritative, trustworthy, and consistent across the web.

If your practice isn’t investing in SEO, competing practices in your area almost certainly are—and they may be capturing patients who would have chosen you.

SEO helps your practice show up when potential patients are actively searching for treatments you offer—whether that’s braces, Invisalign, dental implants, or general dental care. Done properly, SEO improves both visibility and the quality of traffic coming to your website.

Appear in high-visibility positions across Google Search, Google Maps, and AI-powered search results.

Attract more relevant traffic from patients already looking for dental or orthodontic care in your area.

Generate higher-quality leads, because visitors arrive through searches tied directly to treatment needs.

Convert more visitors into booked consultations by providing clear, helpful, and trustworthy information.

Compete effectively in local markets where multiple practices are targeting the same patient searches.

Our SEO work is built specifically around how dental and orthodontic practices compete in today’s search environment. Rather than relying on outdated tactics, we focus on strategies that support both traditional search rankings and modern AI-driven results.

  1. Dental & Orthodontic Keyword Research: Identifying how patients actually search for treatments, symptoms, and providers across informational, local, and high-intent queries.
  2. Market & Competitor Analysis: Understanding your local market, competing practices, patient expectations, and opportunities to stand out.
  3. On-Page Optimization: Structuring and optimizing service pages, location pages, and treatment content so search engines and AI systems clearly understand your practice.
  4. Technical SEO: Ensuring your site is crawlable, fast, mobile-friendly, and technically sound.
  5. Local SEO & Google Maps Optimization: Improving visibility through Google Business Profile optimization and local ranking signals.
  6. Content Development: Creating content that answers patient questions and positions your practice as a trusted local authority.
  7. Authority & Link Building: Building a healthy backlink profile that supports long-term trust and rankings.
  8. NAP Consistency & Citations: Ensuring accurate and consistent business information across the web.
  9. Performance Tracking & Reporting: Monitoring results and adjusting strategy based on real performance data.

To measure the effectiveness of SEO for a dental or orthodontic practice, we focus on metrics that reflect real visibility and patient acquisition—not just surface-level rankings.

  • Visibility across Google Search, local map results, and treatment-related searches.
  • Performance of key service and location pages.
  • Organic traffic from relevant dental and orthodontic searches.
  • Calls, form submissions, and patient inquiries driven by search.
  • Online review growth and reputation signals.
  • Accuracy and consistency of local citations and business listings.
  • Overall site health, page performance, and technical SEO improvements.

Our goal is to connect SEO performance directly to patient demand and practice growth—not just reporting numbers for the sake of reporting.

Modern SEO Built for How Search Works Today

Our SEO strategies are built around how traditional and AI search engines work today, and how people use them to find dentists and orthodontists. We focus on creating a user-friendly, high authority presence that sets you apart as a trusted practice in your local area. No long-term commitment, no lock-ins, no guessworks, no surprises, just a clear, professional agency relationship with full transparency from day one.

Bing

Flexible, Month-to-Month Agreement

No lock-ins or long-term contracts. Stay because it works.

Handshake

Clear SEO Strategy & Roadmap

Know exactly what we are doing and why.

Gemini

Optimized for Traditional & AI Search

SEO strategies designed to improve visibility across Google search, Maps, and AI-driven results.

Technical Edits

Ongoing SEO & Website Support

We handle the technical details as search evolves.

Why Dental Practices Choose Nexunom

Dental and orthodontic practices choose Nexunom for our focused approach, practical experience, and transparent way of working. We prioritize clarity, accountability, and long-term thinking over generic SEO tactics.

1. Proven Results Across Hundreds of Practices

We've helped hundreds of dental and orthodontic practices grow through SEO. Our client base is fully focused on dentistry and orthodontics, supported by strong reviews and a high success rate.

2. Specialized in Dental & Orthodontic Marketing

We work exclusively with dental and orthodontic practices. This focus allows us to develop deeper expertise and avoid the guesswork common with generalist agencies.

3. Continuously Aligned With How Search Evolves

We actively adapt our SEO approach as search changes—from traditional ranking systems to AI-driven results—so strategies remain effective as patient behavior evolves.

4. 15+ Years of Industry Experience

With over 15 years of experience helping dental and orthodontic practices, we bring long-term perspective and proven judgment to every engagement.

What Our Clients Say

Here's what dental and orthodontic practices have to say about working with Nexunom.