Reputation management has become an integral part of running a successful dental practice. With the power of online reviews and social media, a dental practice’s reputation can be made or broken in just a few clicks. Therefore, having the right tools to manage and enhance your practice’s online reputation is crucial.
Grounded Expertise: My Journey in Dental Reputation Management
I used the term “Grounded Expertise” because my expertise in review generation and reputation management for dental practices comes from my real-world experience and is thus well-founded, practical, and hands-on.
First, as a dental marketing expert, I’ve worked with many dental and orthodontic practices. Throughout the years working and helping dental and orthodontic practices with their SEO and online visibility, I’ve learned how important it is to have an active reputation management campaign and how important it is to have those positive reviews on your Google My Business listings, Yelp, Facebook, etc.
Second, I am the founder and the brain behind one of the award-winning reputation management software solutions, Review Tool, used by numerous dental practices.
Online Marketing Expert, MIB Graduate From HEC Montréal and Serial Entrepreneur. Founder/Owner of Nexunom.com, ReviewTool.com, Allintitle.co and Tavata.com. Working in Digital Marketing Field Since 2008.
Let’s Start with Review Tool’s Story: Why I Started Review Tool
I started Review Tool in early 2016 because, at the time, there was no good solution to help our dental and orthodontic clients obtain more reviews through both Text and Email and, at the same time, to help them aggregate, display, and manage their reviews from different sites.
In 2016, there was only 2 or 3 review management software available. Some of our clients have tried them already, but their result was far from satisfactory. Their solutions were not comprehensive, difficult to use, and needed too much setup at the beginning and, most importantly, they were very expensive, and the support quality was simply bad.
Coming Back to 2023: New Players, Numerous Decent Choices
Let’s get back to 2023. Now, there are numerous reputation management tools available, each offering unique features and capabilities, leaving dental practices with many (decent) options to choose from.
Review Tool has also evolved a lot during all these years and has established itself as one of the top recommended solutions for review generation and reputation management for dental practices. In 2023, Review Tool allows you to get more five-star reviews easier and quicker than ever before and comes with great features that make your reputation management and review generation campaign as fun as a game and a breeze as a walk in the park.
Review Tool can help increase your positive reviews on the most important review sites for dental and orthodontic practices, such as Google, Yelp, and Facebook, and the best news is you can sign up and try it for free.
Moreover, Review Tool is easy to set up and use, allowing you to generate positive reviews almost immediately. We make leaving a review as simple as possible for your patients, too – even those who aren’t tech-savvy will have no problem leaving a review.
But we know there are a lot of options when it comes to online reputation management. Review Tool is feature-rich, focused only on reputation management and review generation, and easy to use with no setup cost or initial configuration required, making it ready to start after signing up. It also seamlessly integrates with the top review sites.
But It’s Not All About the Software You Use
Let’s face it: there is no miraculous review generation software if you are not all in. Successful reputation management is more about how committed you are to continuously running this campaign and not the software you use. Other factors, such as the timing of the review requests you send and the relationship you build with the customers throughout the whole customer journey and prior to the review invitation, are all important.
So here is the list of the top review generation and reputation management software available for dental practices in 2023, selected by myself as a dental marketing expert and the founder of Review Tool.
Unbiased List of Top Reputation Management Software for Dental Practices
You might be wondering why I placed our own solution, Review Tool, at number three on this list. This is because, while Review Tool offers a suite of impressive features, I do not want to appear biased or overstate its value compared to our established competitors. The sequence in which these tools are listed is not an absolute ranking of their quality; each has its unique strengths and weaknesses. It’s more about finding the tool that fits the unique needs and requirements of your dental practice.
My goal is to be transparent and provide genuine, objective recommendations based on my grounded expertise in the review generation field for dental practices, the comprehensive analysis of the available solutions. and customer feedback. This ensures that you can make an informed decision that’s right for your practice.
Please note that this list is by no means all-inclusive and may have failed to mention some features of the recommended solutions listed below.
1. BirdEye
BirdEye is an all-in-one reputation management platform that allows dental practices to monitor and manage their online reputation effectively. It aggregates reviews from various websites and provides valuable insights into patient sentiment. BirdEye also offers tools for social media management and survey generation, making it a comprehensive solution for dental practices.
Birdeye Features:
Review Monitoring: Aggregates reviews from various sites in real-time, allowing businesses to track what customers are saying across the web.
Review Generation: Encourages satisfied customers to leave positive reviews through automated prompts and easy-to-use links.
Review Management: Provides a centralized dashboard for businesses to respond to reviews and interact with customers.
Surveys: Enables businesses to send out customized surveys to gather actionable feedback directly from customers.
Ticketing System: Converts negative feedback and issues into support tickets so businesses can resolve problems before they escalate.
Business Listings: Helps to manage and synchronize business information across a multitude of directories to ensure accuracy.
Social Listening: Allows companies to track brand mentions and customer feedback on social media platforms.
Competitor Analysis: Offers insights into competitors’ customer feedback and reputation to benchmark performance.
Reporting and Insights: Generates detailed reports on reputation trends, review ratings, and customer sentiment.
Natural Language Processing (NLP): Utilizes AI to analyze feedback sentiment, identify emerging trends, and provide actionable insights.
Integration: Supports integration with various CRM, sales, and marketing platforms to streamline customer engagement processes.
Mobile App: Provides a mobile interface for businesses to manage their reputation on the go.
Compliance: Ensures that review solicitation and response practices comply with major platform guidelines and legal standards.
Customizable Widgets: Allows for the creation of widgets that can be embedded on a company’s website to display recent positive reviews.
Referral Program Management: Facilitates the creation and tracking of referral campaigns to leverage satisfied customers for new business.
Birdeye Pricing
Birdeye’s reputation management solution is one of the pricier options in the market, with plans starting at $299/month. One of the notable criticisms about Birdeye’s pricing strategy is its lack of transparency, as their pricing isn’t readily available on their website. Moreover, while they offer a myriad of features, many come with additional costs or are included in more expensive plans, adding to the overall expense. For instance, adding the Reviews Widget for the website comes as an add-on with extra cost. Furthermore, Birdeye requires a long-term annual commitment, making cancellation harder, and they do not offer a direct free trial for potential customers, which could deter businesses looking for a straightforward and cost-effective solution.
2. Podium
Podium is a popular reputation management tool that improves communication between businesses and their customers. It offers review management, messaging, and webchat services. For dental practices, Podium can streamline patient communication and enhance their online reputation.
Podium Pricing:
Podium’s pricing strategy is somewhat similar to Birdeye’s, starting at a comparable $289/month. Their pricing page does not provide direct visibility into the exact costs of their offerings, leading to potential ambiguity for interested parties. Like Birdeye, they also require a long-term commitment to annual pricing. While Podium does provide certain features like the multi-location dashboard and the ability to track up to five competitors, they lack in areas such as benchmarking features, which might be essential for some businesses. However, it’s essential to note that they have a partnership model for white-label solutions, which might be an attractive proposition for larger enterprises or agencies looking for a customized solution. They don’t directly offer a free trial but do have a discovery phase for potential users.
Podium Features:
Review Invitation: Automates the process of asking customers for reviews, usually via text messages, to help increase the number of online reviews.
Review Monitoring: Consolidates reviews from various platforms into a single dashboard, allowing businesses to stay on top of what’s being said about them online.
Centralized Messaging: Provides a unified inbox for all customer interactions from text messages, Facebook messages, Google Business Messages, and more.
Feedback Collection: Offers tools for sending out surveys and collecting feedback to gauge customer satisfaction and identify areas of improvement.
Text Messaging: Uses text messaging to communicate with customers, allowing for quick and convenient interaction that can lead to higher engagement and response rates.
Webchat: Includes a website chat widget that captures visitor inquiries and converts them into text message conversations.
Payment Collection: Facilitates the collection of payments through text messages, offering a seamless way for customers to pay for services or products.
Teamchat: Offers internal chat functionality for teams to collaborate and communicate more effectively in addressing customer needs.
Reporting and Analytics: Provides insights into review volume, ratings, customer sentiment, and the performance of messaging campaigns.
Integration Capabilities: Supports integration with existing business systems like CRMs to streamline workflows and data management.
Automated Workflows: Allows businesses to create automated sequences for follow-ups, review requests, and other repeatable actions.
Customizable Templates: Offers customizable templates for messages, review requests, and surveys to maintain brand consistency.
Lead Management: Helps businesses manage and nurture leads from initial contact to sale, all within the platform.
Customer Segmentation: Enables targeting specific customer groups with tailored messages and campaigns based on collected data and behaviors.
Multi-location Management: Provides tools for businesses with multiple locations to manage their reputation at scale, with location-specific insights and controls.
3. Review Tool
Review Tool is dedicated to enhancing the online presence of dental practices through expert reputation management and review generation. Known for its user-friendly interface and specialized features, it caters exceptionally well to the dental industry. The platform not only simplifies the generation and monitoring of online reviews but also offers comprehensive sentiment analysis, enabling practices to understand and react to patient feedback effectively. With Review Tool, dental professionals can effortlessly encourage positive reviews, engage with their patients, and even benchmark their performance against competitors.
Review Tool Features:
Automated Review Requests: Sends automated requests to customers via text, email and picture messages, asking them to leave reviews on various platforms, helping to increase the quantity of feedback received.
Multi-Platform Monitoring: Tracks and collects reviews and ratings from multiple review sites so your dental practice can manage its reputation from a unified location.
Instant Review Alerts: Notifies businesses via email or text message when new reviews are posted, allowing for timely responses and engagement.
Review Widgets: Offers widgets that can be placed on your dental practice website to showcase patients reviews.
Response Management: Allows businesses to respond to reviews directly from the Review Tool dashboard, streamlining the reputation management process.
Review Analysis: Provides analytics tools to help businesses understand their review performance, identify trends, and gather insights on customer sentiment.
Competitor Tracking: Review Tool lets you monitor competitors’ reviews and ratings, which helps your dental practices benchmark against others in your target areas.
Customizable Templates: Offers customizable templates for sending out review requests, making it easier to maintain brand consistency.
Reporting Tools: Provides reporting features for tracking reviews, customer satisfaction scores, and other key performance indicators.
Trackable Review Cards with QR Code: Generates more reviews with a well-designed review card with a QR code that can be given to your patients while in your practice, prompting customers to leave a review with their smartphone simply by scanning the QR code.
Review Tool Pricing
Review Tool stands out as a cost-effective solution for reputation management, offering an extensive set of features without hidden costs or add-ons. Its pricing is transparently displayed, with packages starting at $69/month, making it more affordable than both Birdeye and Podium. Unlike its competitors, Review Tool doesn’t engage in charging extra for many of the features it offers. For instance, features like review benchmarking come with all plans at no additional charge, and users can also track up to five competitors. Additionally, they offer a 7-day free trial with access to all features and a generous 250 review invites limit, which provides potential users an opportunity to try the platform before committing.
Other Solutions
Now that I’ve covered the top three review generation and reputation management tools for dental and orthodontic practices, here is a short list of additional solutions for you to consider for your practice:
4. Reputation.com
Reputation.com specializes in online reputation management, and it’s a trusted choice for many healthcare providers, including dental practices. Their platform offers review monitoring, sentiment analysis, and the ability to generate more positive reviews. Reputation.com also provides competitive benchmarking to see how your practice stacks up against others in your area.
5. Yotpo
Yotpo is a user-generated content and review marketing platform. It enables dental practices to collect and showcase patient reviews on their website. Yotpo also offers tools for email marketing, SMS marketing, and social media integrations, making it easy to engage with patients and build a positive online presence.
6. ReviewTrackers
ReviewTrackers is a comprehensive review management platform that provides real-time review monitoring and analytics. It offers customizable reports and insights to help dental practices understand patient feedback better. ReviewTrackers also supports multi-location practices, making it suitable for dental groups.
7. GatherUp
GatherUp is a customer feedback and online review platform that helps dental practices gather more reviews, manage their online reputation, and improve local SEO. It offers review monitoring, customer feedback, and reporting tools to enhance your practice’s online presence.
8. Grade.us
Grade.us is a reputation and review management platform designed to help dental practices generate more positive reviews. It offers review funnel tools, review monitoring, and reporting. Grade.us also provides a white-label option, allowing you to customize the platform to match your practice’s branding.
9. ReviewBuzz
ReviewBuzz focuses on helping dental practices and service-based businesses collect and leverage customer feedback. It offers reputation management tools, employee performance tracking, and reporting. ReviewBuzz can be a valuable tool for practices looking to boost their online reputation through staff recognition.
10. Mention
Mention is a media monitoring and online reputation management tool that can help dental practices track what patients are saying about them online. It provides real-time alerts and sentiment analysis, allowing you to respond promptly to reviews and social media mentions.
Conclusion
Managing your dental practice’s online reputation is more critical than ever in 2023. With the abundance of reputation management tools available, you can proactively monitor and enhance your practice’s online presence. The tools mentioned above offer various features and capabilities to suit different needs and budgets. When choosing the right tool for your dental practice, consider your specific requirements and the features that will help you maintain a positive online reputation and attract more patients. Remember, it’s not just about which tool you use; it’s more about having the commitment to push your review generation and reputation management campaigns continuously and to mobilize your team as well as your patients to want to leave you a review.
Nexunom and Review Tool can help you increase your positive reviews, build your brand, and drive more patients to your dental practice. Call today to speak with one of our experts at 844-736-3699 or visit our website.
Online Marketing Expert, MIB Graduate From HEC Montréal and Serial Entrepreneur. Founder/Owner of Nexunom.com, ReviewTool.com, Allintitle.co and Tavata.com. Working in Digital Marketing Field Since 2008.
