top SEO Tools 2020

Top Free and Paid SEO / Digital Marketing Tools – 2020

At Nexunom, our goal is to help digital marketers streamline their online marketing program. With that in mind, we have compiled this list of the top free and paid digital marketing and SEO tools along with a brief description of each (to see the description click on or hover over the information icon next to each tool.) We have classified these tools into 20 categories; these categories are listed below, and a description of each of these categories are provided at the bottom of this page FYI. Clicking on each category below will filter results to only shows those tools that fall under that specific category.

Disclaimer: Nexunom is not affiliated with any of the SEO or online marketing tools mentioned on this page. The brands listed on this page do not pay us for inclusion. The list also gets updated on a regular basis as we test more tools and continue monitoring existing tools using our rigorous criteria. If you want to suggest a tool to be included, please do so in the comments section below.

1- Keyword Rank Tracking Tools – Keywords can help make or break your online marketing game. You want to choose powerful keywords that will be both long-term and long-lasting, but how do you know if the keywords you’ve chosen are actually working? Let a keyword rank tracking tool help you know which keywords are working, and which should be tweaked.

2- Keyword Analysis Tools – Which keywords are the best to attract customers to your business and help you rank higher? It is important to be strategic about the keywords you’ve chosen to ensure a successful campaign, but knowing where to start can be hard. Luckily, there are several tools to help.

3- Complete SEO Suites (All-Inclusive SEO Software) – SEO is important to helping grow your digital platform and attract new customers. But there is a lot that goes into it, and every business has unique needs. All-in-one tools, can help those new to SEO, as well as those who’ve been at it for a while, strengthen their online presence.

4- Reporting and Analytics Dashboards – You can put all the “right” things in place for your SEO strategy, but it means nothing if you aren’t monitoring what is actually happening. Reporting and analytics tools can give you in-depth insight into how you’re performing, what needs to happen next, and what needs to be tweaked.

5- Back-link Research/Analysis Tools – Backlinks help show search engines that a website is both popular and important. Having a solid backlink profile can boost your rankings by showing search engines that you are trustworthy.

6- Local SEO Suites – A collection of tools to help you improve your performance on local/maps results.

7- Online Reputation / Review Tools – Online reviews are more important than ever. But in order to get reviews, you have to be willing to ask for them. These tools make it easy to encourage your customers to leave you reviews.

8- Competitive Analysis – While it is important to have a healthy SEO program in place for your business, it is equally as important to know what your competition is up to.

9- Listing Distribution (Citation Building Services) – Your information can be found in dozens of online distributions but tracking them all down to ensure your listing is accurate can be time consuming. These tools help eliminate extra steps and ensure customers can find the correct information.

10- White Label Marketing Tools – White label marketing services are fulfillment services, where one company essentially outsourcing work to another company. It can help marketing firms lower their overall costs, scale portfolio services, and add additional revenue source.

11- NAP Citation Scan Tools – An N.A.P citation scanner or a local listing scan tool is a tool that scan a business on different local listing sites, internet yellow pages, local data aggregator, maps data provider, local review sites for accuracy of name, address and phone number as well as to check if the business exist on important local listing sites.

12- Site Speed / Uptime Tracking Tools – Site speed is important for a positive user experience. If online visitors have to wait too long for your site to load, they’ll move on to a competitor.

13- Schema Markup Generator – Adding Schema markup helps improve the way your page displays in SERPs to return the most useful information to users.

14- Social Media Marketing Management – Building and maintaining a social media strategy can be a job all of its own. These tools help you monitor and build your social profiles.

15- PPC Tools – Navigating pay per click advertising can boost traffic to your site, but can be confusing to navigate. These tools can help you craft targeted ads using the right keywords to drive more traffic to your site.

16- Call Tracking Tools – Call tracking is important so you know how to attribute your leads. Which campaigns are working, and which aren’t? Call tracking tools can help you be sure you’re spending your money where it counts.

17- SEO Crawlers – Be sure your website is free of SEO errors to be sure you are ranking as high as possible, and converting visitors to customers with these tools.

18- Duplicate Content Checkers – Having duplicate content on your site can result in a Google penalty, and negatively affect your rankings. Use a duplicate content checker to be sure your site has fresh content.

19- On-page SEO Checkers – These tools help spot issues within your webpages that might affect your SEO, and therefore affect your rankings.

20- Search Engine Webmaster Tools – Are useful toolsets provided by major search engines such as Google and Bing to provide webmasters with valuable information about their site and how it performs on search results and also to notify them about the potential problems and issues that might affect their rankings on search engines.

About the Author

  • Saeed Khosravi

    Online Marketing Expert, MIB Graduate From HEC Montréal and Serial Entrepreneur. Founder/Owner of,, and Working in Digital Marketing Field Since 2008.

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