Discover the Benefits of Google Ads for Orthodontists

Google Ads provides a great platform for local businesses of any type, including orthodontic practices, to quickly and easily gain visibility on one of the most used search engines, Google. As an orthodontic marketing specialist who has set up and managed hundreds of Google Ads campaigns, I know firsthand the power of Google Ads and the benefits it can bring about for orthodontic practices. I am also the author of the Google Ads Guide for Dental Practices, which has helped hundreds of orthodontists and dentists get familiar with Google Ads and how they can set it up and manage it all by themselves.

When it comes to any online marketing efforts, the ultimate benefits can be seen in one of these criteria:

• Go-to-market time
• Ease of setting up and management
• Targeting precision and granularity
• Cost of Advertising
• Return on Investment

Based on each of the above criteria, I will explain in detail why Google Ads is a great marketing avenue for orthodontists.

Low Go-to-market Time

We can set up your Google ads account in just a few hours, and your ads will be approved by Google in no more than a few hours. Although it might take up to 24 to 48 hours for the ads to be approved, unless there is a policy issue, which is rare in the case of an orthodontic practice, all ads normally get approved in just an hour or so.

That means that you can start showing up for the relevant search queries that you select in a day or two. This is great. Compare this with, for example, an SEO campaign. For new orthodontists, the minimum time to start seeing the results of an SEO campaign is 9 to 12 months.

Another benefit of Google Ads, which falls under the go-to-market time, is that you do not even need to build a super great website to start advertising. This is great for new orthodontists. For example, if you are building a new website, you do not need to wait for the new site to be completed before you start advertising on Google. You can put together a simple landing page and start advertising on Google with a simple call-only campaign or even a traditional click-to-the-website campaign.

Ease of Setting up and Management

Google Ads platform has gone through a lot of advancements in recent years, making it much easier for advertisers to set up and manage their campaigns. Although conversion trackings and some of the advanced settings need some technical knowledge and experience working on different Google Ads in general, setting up a campaign is very easy, and with the walkthrough that Google itself provides, it is easier than ever before to set up and run a Google Ads campaign for your orthodontic practice.

Targeting Precision and Granularity

With Google Ads, it is super easy to target the right people using different targeting options, including keyword targeting, location targeting, audience targeting, and also options to set which day of week and time of day you want your ads to be shown on.

This level of targeting precision and granularity is unmatched. Compare this with, for example, TV ads, where you have little to no control over the target audience, or in the case of print ads, where you don’t know who will see your ad.

Of course, selecting the right targeting options requires some experience and knowledge in orthodontic marketing and Google Ads, but again, the Google Ads platform is super easy. It suggests keywords that you can select from and also helps you set up different targeting options to ensure that your ads will be shown to the right people at the right time.

Reasonable Advertising Cost

Advertising on Google is not super expensive; first of all, you are in full control of how much you would like to spend on Google Ads. Of course, there will be a minimum amount that you would need to spend to start being shown, and this can vary depending on how competitive your market is and how you set your campaign up, but in general, the cost of advertising on Google for orthodontic practices is very reasonable.

You can start advertising on Google for as little as $600, but normally, depending on how many locations you have and how many leads you want to generate, you would need to allocate more budget. In general, an orthodontic office with 1-2 locations can achieve a good result from Google Ads for a monthly budget between $600 and $3000.

High Return on Investment

If done right and with the right conversion tracking in place, you can start seeing the effect of Google Ads from day one. This is a huge benefit when compared with more traditional advertising options. With Google Ads, you can see exactly how your advertising budget is spent, on which keywords, from which location, when, and how. You can see which clicks have resulted in a phone call, form submission, etc. That means almost full visibility of what is going on with your marketing campaign. This benefit of Google Ads advertising is almost unmatched by any other marketing or advertising avenue that you can do for your orthodontic practice.

Google is the number one platform that patients go to when they want to find an orthodontist, and the more real estate you have on Google search results, the better. Google Ads provides many benefits for both established and new orthodontists and helps you gain more visibility and real estate on Google search results. I mentioned only some of the most important benefits of Google Ads in this article, but there are more benefits that make Google Ads a great platform for orthodontists.

I am Saeed I, and my team at Nexunom has years of experience in Google Ads campaign management for orthodontists. We are a Google Ads certified partner, and we can help you set up your Google Ads campaign in a few days and manage and maintain it for you for the lowest conversion and highest ROI. If you have any questions or need help with anything related to your Google Ads account, you can call us using the number on the top right side of this site.