Which sites are the most important for lawyers to get reviews from?
Google, Yelp, Facebook and the Better Business Bureau are where most online users turn to read and/or leave reviews. In addition to these, it is important to know the most important review sites for your specific industry. There are a few lawyers specific review sites that you should pay close attention to, as well. They include avvo.com, Lawyers.com, SuperLawyers.com, and Martindale.com.
Never leave a review unanswered.
Reviews, both good and bad, provide an additional marketing opportunity for your firm. Always respond in thanks for a good review. A negative review offers you a chance to rectify something and change the mind of an unhappy client. Never respond in anger, but rather try to understand the issue from the client’s perspective and then do your best to make the situation right.
Incentivize your paralegals.
The only way to ensure you’re getting reviews is to ask for them, so why not offer your paralegals small incentives to help build your review profile? Paralegals tend to have the most contact with clients, so they are the perfect people to ask for reviews.
Generate a link directly to your Google Review page.
You want to make it as easy as possible for clients to leave reviews, so Nexunom has created a simple tool to help you. Using our Google Review Link Generator allows you to then place the link wherever it might spur clients to use it – your website, email signature, e-newsletters, social media, etc.
Use a dedicated system to gather reviews.
If your staff isn’t asking clients directly to leave reviews, consider using some sort of tool, like Nexunom’s Review Tool, to help gather them. It’s simple and easy to use, both for you and your clients. You can send a request to leave a review directly to your client’s smartphone. From there, the client will see an invitation to review and will be taken directly to the most important review sites. This removes a few steps – asking the clients, explaining the process and which review site to go to, then the client having to search for your business on that site. It makes the process quick and easy, and better yet. Learn more about our review tool on our website.
Use your positive reviews to your advantage.
Positive reviews should be leveraged to help build your brand. You can use snippets from reviews in your marketing materials – on your website, social media pages, newsletters, etc.
If your law firm currently is not placing an emphasis on capturing online reviews in your overall marketing plan, you are very likely missing out on potential clients. Nexunom can help you capture reviews and get your site more visitors, resulting in more clients for your firm. Call us today at 844-SEO-FOXY.