30 Fresh Blog Topic Ideas for Orthodontists in 2024: Kickstart Your Content Strategy

With the recent Google updates and advancements in generative AI, creating content for your orthodontic practice has become more important than ever. When running a search engine optimization campaign, targeting a list of keywords for your orthodontic practice, you need content that is relevant to each keyword and some of their close variations. The more relevant content you add to your website, the greater your topical authority becomes, which translates to higher rankings in search results and, in many cases, increases the chances of receiving natural links from other sites that reference your content.

Find Topics Through Ranking Gap Analysis

It’s crucial to identify which topics to target with your content marketing efforts for your orthodontic practice, whether by adding blog posts or creating new landing pages. First, you need to find the topic you want to write about. There are several ways to identify these topics. One effective method is to study the keywords that your competitors rank for but you do not. This is known as ranking gap analysis, and there are tools available to assist with this. By performing a ranking gap analysis, you can identify keywords you’re missing out on that your competitors rank for, helping you find topics to cover as blog posts.

Consider Patients’ Frequently Asked Questions

Another method is by collecting the questions your patients ask you. You can compile the most frequent questions into a list and target them with different blog posts. Additionally, analyzing your Google Search Console keywords is beneficial. You can filter results that contain question words such as who, when, where, what, how, do, and does, then narrow down the list to keywords for which you do not rank highly or have zero clicks. These are topics for which your website has impressions but is not receiving clicks due to lacking the right content to rank highly on Google.

Discover Blog Topics Using People Also Ask Tool

Exploring the “People Also Ask” (PAA) section on search engines like Google, Bing, and Yahoo is another method for finding blog topics. By searching for a keyword such as Invisalign or braces, you can see what common questions people ask about it. This method allows you to extract great blog topics; you simply need to refine the initial term to make it more specific and uncover related questions that can serve as excellent blog topics for your orthodontic content marketing campaign. Automating this process with a tool like the Allintitle’s PAA tool can be very helpful.

Find Topics Using Google Autocomplete Tool

Using the Google Autocomplete feature is another way to discover blog topics for your orthodontic blog section. Start typing a keyword into Google, and you will immediately see a list of suggested keywords. As you refine your keyword, Google attempts to autocomplete it, providing highly relevant keywords to target as blog content. Utilizing a keyword research tool, such as the Allintitle’s Free Keyword Finder, which gathers autocomplete keywords not only from Google but from other sources including Yahoo, Bing, YouTube, etc., can greatly assist in this process.

Starter List of Orthodontic Blog Topics for 2024

Here is a quick list of 30 blog topics you can use in 2024 as part of your content marketing efforts. You can start with these topics while you conduct your keyword research and content gap analysis to find more topics to cover.

We hope that you find this orthodontic blog topic list useful. We will try to update this list regularly, adding more blog topics to it. If you want our orthodontic marketing experts at Nexunom to create a content marketing campaign for you and optimize your site for the best SEO performance, do not hesitate to reach out to us. You can either try our proposal request form or contact us directly by calling our office number at 844-736-3699 during our working hours (EST timezone).