The Ultimate Step-by-Step Guide to Dental SEO in 2023

In the digital age, search engine optimization (SEO) has become an essential component of any successful online marketing strategy for dental practices. With potential patients turning to search engines to find local dental services, it is crucial for dentists to optimize their websites to rank higher in search engine results. This step-by-step guide will walk you through the key elements and strategies of dental SEO in 2023.

About the Author

  • Saeed Khosravi

    Online Marketing Expert, MIB Graduate From HEC Montréal and Serial Entrepreneur. Founder/Owner of,, and Working in Digital Marketing Field Since 2008.

Step 1: Conduct Keyword Research 

The foundation of any effective SEO campaign is thorough keyword research. Identify relevant keywords and phrases that potential patients might use when searching for dental services. Consider long-tail keywords and location-based terms to target local searchers. Tools like, Google Keyword Planner and SEMrush can help you uncover valuable keywords with good search volumes and manageable competition. 

Nexunom’s keyword research tool, Allintitle, is easy to use and best of all, it’s completely free. The right keywords can catapult you past your competition, and Allintitle can help you find them. Our keyword research tool will help you:

  • Find longtail keywords – Longtail keywords may have less search traffic but typically have a higher conversion value. Together, they can get more traffic to your site, and that traffic will be a motivated audience ready to be converted. 
  • Run keyword gap analysis: Allintitle’s Keyword Gap analysis helps you find keywords for which your competitors rank but you don’t.
  • Find related questions and phrases – Allintitle’s People Also Ask tool and KW Explorer both help you find valuable questions that people have asked about any topic or seed keywords. These keywords and phrases may be outside the box but will help bring additional traffic to your site. 

Allintitle People Also Ask Tool: Teeth Whitening Example

Allintitle KW Explorer: Longtail keywords found for Dental Implants

  • Find relevant LSI keywords – Allintitle’s KW Explorer has one of the most advanced LSI keyword finder engines. Latent semantic indexing keywords are important because they’ll drive additional traffic to your site using keywords related to your primary keyword.
  • Bulk check keyword metrics – Our Bulk Checker helps you find different keyword metrics, including Search Volume, Cost Per Click, Allintitle values, KGR values, Competition, etc. Our KW Explorer also lets you determine the keyword’s Popularity and Difficulty.

Step 2: Optimize Your Website 

Once you have a list of targeted keywords, it’s time to optimize your dental website. Here are some key areas to focus on:

A) On-Page Optimization:

  • Include your target keywords naturally in the title tags, meta descriptions, headings, and content of each page.
  • Optimize your URL structure to make it concise and keyword-rich.
  • Use alt tags for images, describing them with relevant keywords.
  • Ensure your website loads quickly and is mobile-friendly for a better user experience.
  • Make sure there is no technical issues related to SEO and how your site can perform.

B) Local SEO:

  • Create and optimize and regularly update your Google My Business (GMB) profile with accurate contact information, business hours, photos an other relevant information.
  • Embed a Google Map on your website to make it easy for patients to find your dental practice.
  • Encourage patients to leave reviews on your GMB profile and respond to them promptly. You can use a tool like Review Tool to help you automatically ask your patients to write you a review.

Review Tool: Automatically ask patients to leave a review

  • Consistently maintain and update your NAP (Name, Address, Phone number) across all online directories and platforms. Check out our Local Galex NAP scan tool to see how your dental practice is currently listed on the most important local listing sites and also to check your Name, Address and Phone consistency and accuracy.

Local Galex: Scan your Name, Address and Phone on most important local listing sites.

Step 3: Develop High-Quality Content 

Creating valuable and informative content is a crucial aspect of dental SEO. Develop a content strategy that aligns with the needs and interests of your target audience. Consider the following tips:

  • Write blog posts addressing common dental issues, treatments, and oral hygiene tips.
  • Develop educational videos or infographics to engage your audience.
  • Incorporate your target keywords naturally within the content while ensuring it remains engaging and easy to read.
  • Aim for longer, in-depth content that provides comprehensive information to rank higher in search results.
  • Write also blog posts about the events or things that are happening in your dental practice neighbourhoods to also make your site more relevant to the areas around your office that you wish to target.

Step 4: Build High-Quality Backlinks

Earning quality backlinks from reputable websites is an important aspect of dental SEO. Backlinks act as a vote of confidence in your website’s authority and relevance. Here are some effective strategies to build backlinks:

  • Create guest posts for dental or health-related blogs.
  • Collaborate with local businesses and dental organizations for cross-promotion opportunities.
  • Share your content on social media platforms to increase its visibility and potential for backlinks.

Check out Allintitle’s backlink gap analysis tool to find out backlinks opportunities by automatically analyzing your competitors backlinks.

Allintitle Backlink Gap Tool: Find valuable backlink opportunities by analyzing competitors’ backlinks.

Step 5: Monitor, Analyze, and Adapt 

SEO is an ongoing process, and monitoring your website’s performance is essential. Use free tools like Google Analytics and Google Search Console to track your website’s traffic, user behavior, and keyword rankings. Analyze the data regularly and make necessary adjustments to your SEO strategy to improve your website’s visibility and performance. One of the most important components of any SEO plan is making sure you are ready to adapt as needed. Algorithms change frequently and what may work today may take some tweaking to work tomorrow. Being flexible, adaptable, and staying up-to-date on the latest trends is crucial to a successful SEO plan. 

Conclusion: In the digital era, dental practices need to embrace SEO to stand out in the competitive online landscape. By following this step-by-step guide to dental SEO in 2023, you can enhance your online visibility, attract more patients, and grow your dental practice. Remember, consistency and ongoing optimization are key to achieving long-term success.

About the Author

  • Saeed Khosravi

    Online Marketing Expert, MIB Graduate From HEC Montréal and Serial Entrepreneur. Founder/Owner of,, and Working in Digital Marketing Field Since 2008.

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